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Archive for March, 2010

Which Brand Is More Hip-Hop? Nike Versus Adidas

Yesterday rapper Pharoahe Monch posted this question on twitter. I quickly did a keyword search in The Hip-Hop Word Count for song mentions between 1979 and 2010 and came back with these results: Adidas – 179, Nike – 390.

I haven’t been a fan of Nike for years ever since they started flooding the market with dayglow & poor quality retro’s. Adidas’ simple color combinations & classic silhouettes allow me to opt out of a sneaker pop culture that’s saturated with cats who’s desire to be exclusive > desire to be fly.

But for a proper scientific analysis none of this matters one must remain objective in both the collection & assessment of data.

Adidas was first but Nike was stronger. Probably a combination of additional factors like wage increases, apparel technology, marketing, Larry Davis, Michael Jordan, Nelly & as @ohbaltimore pointed out, Nike is an easier word to rhyme with.

Monch
Tahero
Monch

Workflow Design

Workflow

Borish Solo Exhibition ‘Elegy’

Elegy

Benjamin Rojas’ new series of paintings & illustrations focuses on the mourning poems of a post 1492, contemporary, brown America. Dope Art, Papusas & Tall Boys.

Orientated

Eyebeam

I’ve been selected to be a resident artist at Eyebeam Atelier. Today I visited my studio & had a walk through of the facilities and what’s on offer. I need to make a daily plan for the next 5 months – maybe even a backcasting exercise for 5 months from now (obv. a strategic planner). This is gonna be good.