The Answers To Your Most Pressing Questions.™


Google x GlobalHue 5 Truths of Digital African Americans

Category : Advertising Critique, Culture Snob, Social Studies · No Comments · by December 17, 2011

Jazzy.

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STCR Update Winter Twenty10: The Machines Are Shaping Us

Category : Advertising Critique, Daily Feed, Social Studies · (3) Comments · by January 1, 2010

Friendster? We Off That!
MySpace? We Off That!
Facebook? We Off That!
Twitter? We Off That!
Willful Obscurity? We On That!
Right After I Finish This Mass E-Mail!

Yes I have moments of digital silence – I don’t like to take up bandwidth without having something inspired to say. In that last year I also moved my main method of digital ranting over to Twitter. I didn’t really mean to and I didn’t tell anyone. I just let it grow organically. It’s been cool.

If You Have An Investment In The System, You Are More Likely To Play By Its Rules.

As an ethnographer and artist; Friendster, MySpace, Facebook, WordPress & Twitter have also been mediums of experimentation to me. I try to not take them too seriously. Keep an arms distance between Me and Digital Me so I can observe how my interaction with it changes how I am.

The machines are shaping us. Get into it.

It’s been very interesting to see communities create a vernacular and a set of social rules while exploring a new form of communication. It is also interesting to see real world rules of class, gender, race & ego replicated in the new space. It is also interesting to be able to witness human transformation is such a short period of time. Compare the time span between the creation of fire and electricity to dial-up and WiFi and the effect this speed increase has on thinking & doing.

As I reach my second to last archivable Twit (pronounced Tweet), I’ve decided this year that I’m going to Blog more, which is inversely proportional to Twittering less. I set out to do this for one simple reason: Twittering & tagging are labor we do for them; Blogging & journaling are labor we do for us. More on that here: The Internet as Playground and Factory Conference

Hip-Hop Word Count x Ethnographic Database x Cultural Pattern Recognition

My blog topics this year will be heavy on the Hip-Hop Word Count because the 2nd beta is finally launched. Hip-Hop Nerds Stand Up!

I will be sending private beta testing invites in the next STCR Update. If you’d like to be a beta tester register for a user account and subscribe to the STCR Updates list by clicking on the email button on the top left of the page.

Best, Tahero

Creative Director, Strategist
::

http://twitter.com/tahero


Scam Spam Nigerian E-mail x Christmas

Category : Advertising Critique, Social Studies · No Comments · by December 23, 2009

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Mother London Is Awesome


Vic’t Soundtrack

Category : Advertising Critique, Podcast, Projects, Social Studies · No Comments · by December 23, 2009

Vic't

Vic’t is the diminutive of a colloquial term describing the state of a person victimized by theft. Using the politics of subversive quotation the work contained in Vic’t uses aesthetic artifacts stolen from commercial billboards. These ads are re-worked and re-purposed to serve as practical training exercises to strengthen one’s critical gaze. Once prepared the viewer can be more vigilant when interacting with advertisements in their natural environment.

(Art speak done)

In keeping with the exhibition theme, the music program includes selections from appropriated sources: covers, samples, unofficial remixes & mash ups. Produced by Tahir Hemphill. Mixed by DJ Blessed Productive.

Download Link


Advertising Career Evolution

Category : Advertising Critique, Social Studies · No Comments · by November 18, 2009

Career Evolution
ACD ≈ Intern


Jay-Z Is A Biter

Blueprint3

The secret to creativity is knowing how to hide your sources. -Albert Einstein.

The source: Frank Olinsky

More details here: Weld AM FM

Thoughtful commentary here: Isa

Bonus Beats: I’m Not A Biter I’m A Writer MP3


Design Strategists Usher Forth Economic Recovery By 2014

Category : Advertising Critique, Social Studies · No Comments · by July 10, 2009

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Here’s the deal: Design strategy thinking will be ubiquitous and integral in shaping the corporate culture that produces product x; directing the research, development and innovation of product x; as well as creating the marketing for product x.

3-D printers and CAD guided laser cutters will be widely distributed and whole factories won’t have to be engaged to make a prototype or a product line. This will result in lowered production costs and a lower barrier to making affordable one-off’s marking the start of Mass Customization 3.0. We will be able to produce one customized object for each person that desires it.

We will allow consumers to produce and market their own sub-brands. The Public will be in charge of final design approvals, not the parent brand. The parent brand will take a percentage of all profit and the shared rights to everything that is produced under each consumers franchise. The result is a product line that is open source, with the marketing (each consumer/producer’s experience) built into each product.

We point to Issey Miyake’s APOC circa 1999 as an example of the beginnings of this movement and Quirky as an example of its continuation.


20 Questions

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Last July the good folks at Miami Ad School asked me a great question:

If you had to explain to someone what an increasing divorce rate, cable television, the space shuttle challenger disaster in the 1980’s, the popularity of South Park and the rise of instant messaging (social media) all have in common, what would you say?

My answer: No hope for the future has shaped our impatience for the present. We need everything now. Who knows, who cares what happens later?

Divorce: the paradox of choice – too many options have us in a permanent upgrade mode. The novelty of something new activates our brain’s reward center. Perfection is the expectation. Why repair something when we can get the new model?

Space Shuttle Disaster: apathy – My parents’ generation got ‘one giant step for mankind…’ my generation watched our futures explode with the Challenger on television.

Cable: sedentary life – Cable programming is comprised of reality shows and news programs sandwiched between pharmaceutical ads and retail therapy. We watch modern archetypes live out their scripted lives on TV. We live vicariously through our favorite characters and mimic their lives (i.e. the Sex And The City / NYC Prep / Real Housewives Of New Jersey phenomena). The result makes our authentic thoughts and movements secondary.

South Park: super cynicism – A little cynicism is healthy. Overly cynical people become too paralyzed to act, we can only watch from the sidelines and comment while we wait for a hero to save us.

Text Messaging: Devolution – digital communication is making us into humanoids who can’t talk face to face, can’t employ proper writing syntax and have no compassion to wait for a slower non-digital exchange of information to unfold.

Sounds dark, but also enforces the need for a cadre of optimistic contrarians to instigate positive social change.


T-Mobile is a Biter

The secret to creativity is knowing how to hide your sources. -Albert Einstein.

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