The Apple iPhone: Successes and Challenges for the Mobile Industry Report

by April 8, 2008

iphone keyboard

I am both an Apple fanatic and a creative strategist in the advertising industry, but I still reserve the right to choose when I follow a brand blindly.

“A third of iPhone users carry a second phone. There have been anecdotal reports of iPhone users carrying a second mobile phone, either for basic voice calling, or for other functions like composing e-mail. The survey confirmed those reports. (Page 20.)”

That’s because there are no buttons on the damn thing! Humans are still tactile creatures no matter how futuristic we strive to be. The multitouch keyboard is a glimpse of the future but it should be an extra feature on the iPhone until we are able to think our email responses directly into our phones (btw cats at TI & MIT have a prototype device for that).

Microsoft is helping connect iPhone users to MS Exchange Server so Apple can get some of that corporate business, but you can’t possibly write long documents or detailed emails with that touchpad – this is why people are keeping their other phones.


Justin Timberlake is for the Children.

· by April 7, 2008

JT Kid's Choice Awards

Are Tweens still what’s hot in youth marketing? It’s difficult to keep up:

“One problem about a consultant-dominated field is that consultants build fame by coining and popularizing new concepts. Just at the point that a few customers might be starting to grasp the fact that they need more than pretty colours and flashy widgets to help their customers, the consultants realize that their pitch is no longer differentiated. So they need to invent a new term.” -Adina Levin


Stolen Moments

· by February 15, 2008

http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=16203773

When we put Shaka King’s film Stolen Moments in the 2002 Langston Hughes Film Festival he claimed that he wasn’t a film maker. We’re glad he changed his mind.

I want to say something. Please calm down. The music and everything, everything. I went and bought me an outfit today, that cost a lot of money today. You know what i mean, cause i figured that Wu Tang was gonna win. I don’t know how yall see it, but when it comes to the children, Wu Tang is for the children. We teach the children, you know what i mean? Puffy is good, but Wu Tang is the best! OK? I want you to know that this is ODB and i love you all. Peace.


Super Fertile

· by January 24, 2008

Super Fertile

Kali Arulpragasam happily adds to the growing legion of Ex-Advertising executives who exit ‘The Game’ to do something meaningful with their creativity. The two and three finger rings from the Endangered Species line were dope enough, check out her new jewelry offering: Tourism.


Batman “Trailer” Is More Like A Scene.

· by December 26, 2007

Dark Knight

The new model in entertainment is to give it away for free. Introducing the 6-Minute Dark Knight Bank Heist Trailer?


De La Soul Electronic Press Kit

· by December 4, 2007

What a great time it is when the technology we have access to is ahead of the laws that exist to govern our use of that technology. Enjoy this current window of opportunity. Mase on sampling: “Its not actually stealing, its like bringing back the old songs, making the old songs new again…”

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50 Cent: I Get Money

· by November 15, 2007

We have developed a rubric that estimates the education level needed to understand each rhyme as well as, rates the artistic sophistication employed through the metaphors, similes, cultural references, consonantal/vocalic alliteration and overall pattern of each rhyme. We calculate the final score by averaging the syntactic (readability measures) and semantic (artistic sophistication) scores of each rhyme. On a scale from 0 (illiterate) to 20 (post-graduate degree). Visit the Hip-Hip Word Count.


Hip Hop Word Count

· by October 25, 2007

We have developed a rubric that estimates the education level needed to understand each rhyme as well as, rates the artistic sophistication employed through the metaphors, similes, cultural references, consonantal/vocalic alliteration and overall pattern of each rhyme. We calculate the final score by averaging the syntactic (readability measures) and semantic (artistic sophistication) scores of each rhyme. On a scale from 0 (illiterate) to 20 (post-graduate degree).

Rakim: Microphone Fiend
50 Cent: I Get Money

Next up: Kanye, Lil Wayne, Pharrell, Lupe Fiasco. Visit the Hip-Hip Word Count.


R. Kelly aka William Shaftsphere

· by September 2, 2007

R. Kelly is a musical genius! I’m not referring to the over simplified and mainstream ‘Trapped in the Closet’ saga that recently got a Jimmy Kimmel approved development deal from IFC. Though Mr. Kelly says he has “always thought of ‘Trapped’ as an independent film,” writing R&B Opera is where he exhibits his strengths. What follows is an operatic series written by R’er that spans the careers of 5 musical artists and 8 years.

The Isley Brothers Float On (Bad Boy Remix) feat. Lil’ Kim
This is the public introduction of Ron Isley as Mr. Biggs. All of Hip-Hop and R&B come to pay tribute. Lil Kim lets it be known that she is Mr. Biggs #1 Mistress. Lil’ Kim:

Lil’ Kim, you don’t know what type of chick this is
Number one ballette of the mistresses
Mr. Biggs you know you got to keep me jigs
Even though it might mean stealing chips from kids (say what!)
You know I Summer close too hot mink coats
Get C-notes every time I deep throats
Ya loosing it, acting like ya new to this
Get true to this, make it shift in my uterus
Sexing in the Aston Martin, when wifey comes home
Get the dough and I’m departing
I wanna see if you can make me scream I hate ya
Give me back shots so I can sweat out my cream of nature

This is the beginning of the 8 year Beef.

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The Isley Brothers Float On (Bad Boy Remix) feat. Lil’ Kim


Kelly Price – Friend Of Mine
R’er is cheating on his wife Kelly Price who happens to be the god daughter of Mr. Biggs. If you look closely she and pre-surgery Lil’ Kim are spitting images. Maybe R’er got tired of being in his Lil’ Kim rebound marriage.

Operatic exchange of note: “Yeah but whats that got to….”Wait a minute!”
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Kelly Price – Friend Of Mine


Down Low (Nobody Has To Know) – R. Kelly featuring Ronald Isley
R’er is torn between his respect for his boss Mr. Biggs and his desire for Biggs’ lady Lila. I think R’er may have felt absolved because Mr. Biggs is probably creeping with a blonde. But regardless, Mr. Biggs left him in the desert for dead and murdered Lila for her betrayal.
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Down Low (Nobody Has To Know) – R. Kelly featuring Ronald Isley


Contagious The Isley Brothers feat. R. Kelly
R’er is back for more and messing with Mr. Bigg’s lady – again! This time it seems like a case of mistaken identity. The scenario seems familiar and Mr. Biggs vaguely remembers R’er. Operatic exchange of note: Mr. Biggs to R’er “Wait how you know my name son!?”

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Contagious The Isley Brothers feat. R. Kelly


Busted Isley Brothers Feat. JS
Mr. Biggs catches his lady cheating. After the first 2 times he is hip to the cues and deals with the infidelity straight up. Operatic exchange of note: “innocent, innocent, innocent, I’m innocent” “No you’re guilty, you’re guilty, you’re guilty, you’re guilty”. N.B. Kelly’s child pornography trial is set for Spring 2008.

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Busted Isley Brothers Feat. JS


Showdown
The finale of R’er’s Epic Operatic Saga with Mr. Biggs where he lays out the blueprint as to why he has been a thorn in the side of Mr. Biggs. In this installment Mr. Biggs and R’er state among other reasons the Drama on the red carpet as the catalyst. And R’er quotes many musical references from the other songs. Operatic exchange of note: between Mr. Biggs and Francis (R’er) with the babies crying in the background.

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Busted Isley Brothers Feat. JS


Shesus Khrist Remy!

· by July 16, 2007

Remy Ma New Album Cover Shesus Christ

The only way to make enough of a ripple to ensure your album’s sales in today’s marketplace is to commit murder or at least attempted. R&B artists follow the Janet Jackson Blueprint: innocent girl gone grown up. And Rappers follow the MC No Say Blueprint: Murder, Murder, Murder & Kill, Kill, Kill.