Justin Timberlake is for the Children.

by April 7, 2008

JT Kid's Choice Awards

Are Tweens still what’s hot in youth marketing? It’s difficult to keep up:

“One problem about a consultant-dominated field is that consultants build fame by coining and popularizing new concepts. Just at the point that a few customers might be starting to grasp the fact that they need more than pretty colours and flashy widgets to help their customers, the consultants realize that their pitch is no longer differentiated. So they need to invent a new term.” -Adina Levin