The Apple iPhone: Successes and Challenges for the Mobile Industry Report

by April 8, 2008

iphone keyboard

I am both an Apple fanatic and a creative strategist in the advertising industry, but I still reserve the right to choose when I follow a brand blindly.

“A third of iPhone users carry a second phone. There have been anecdotal reports of iPhone users carrying a second mobile phone, either for basic voice calling, or for other functions like composing e-mail. The survey confirmed those reports. (Page 20.)”

That’s because there are no buttons on the damn thing! Humans are still tactile creatures no matter how futuristic we strive to be. The multitouch keyboard is a glimpse of the future but it should be an extra feature on the iPhone until we are able to think our email responses directly into our phones (btw cats at TI & MIT have a prototype device for that).

Microsoft is helping connect iPhone users to MS Exchange Server so Apple can get some of that corporate business, but you can’t possibly write long documents or detailed emails with that touchpad – this is why people are keeping their other phones.