I love the panel in Watchmen where Adrian Veidt aka Ozymandias retreats back to Karnak – his fortress in Antarctica and orders 36 TV’s installed into his workroom. He tunes them all in to different stations and takes the world’s emotional temperature by analyzing the commercials, program content and news.
The world’s smartest and 10th richest in last years Forbes Fictional 15, Veidt’s listed profession is Marketing – let me find out Ozymandias is a Strategic Planner.
If these social media websites were around in the 80’s Adrian Veidt would have used them to perfection. Google searches tell us what people want, Twitter tells us what people think and We Feel Fine tells us how people feel. We are making new tools to understand our rapidly changing modern mythology, the applications are boundless: